The grand opening of Loveday Belgravia in Spring 2025 will introduce a new era of luxury senior care, blending world-class hospitality with comprehensive services.
A new chapter in luxury senior living is set to begin in the heart of London’s Belgravia as Loveday announces the opening of its prestigious new residence in Spring 2025.
In collaboration with Amazon Property, this groundbreaking project promises to transform the senior care landscape, offering a high-end living experience that combines world-class hospitality with top-tier medical and residential services.
The Loveday Belgravia residence marks a significant evolution in senior care by introducing a sophisticated private members’ club designed specifically for seniors.
This innovative concept seamlessly integrates residential living with comprehensive services, including nursing care and rehabilitation, creating an environment that promotes both luxury and well-being.
Spanning an impressive 41,000 sq. ft, the facility boasts 44 luxurious suites, each designed to the highest standards.
With a build cost of over £1 million per suite, every detail has been carefully crafted to provide a level of comfort and style that sets a new benchmark for senior living in London.
The interior design of Loveday Belgravia draws inspiration from mid-century modern elegance, creating a space that feels both luxurious and inviting.
Renowned designers have meticulously curated each area to exude sophistication while ensuring that every suite feels like a true home.
This thoughtful design reflects the refined tastes of the residence’s members, offering an atmosphere of warmth and style at every turn.
Set across seven floors, the building is equipped with a range of amenities that enhance the residents’ quality of life.
These include a state-of-the-art gym, hydro treadmill for rehabilitation, a cocktail lounge, an art studio, and a hair and beauty salon.
Additionally, every residential floor has its own lounge, providing a relaxed and comfortable space for socialising and unwinding.
A key feature of Loveday Belgravia is its comprehensive suite of wellness services. Designed to foster vitality and support physical and mental health, these services are part of a broader commitment to ensuring that every member enjoys a fulfilling and enriched lifestyle.
Residents will benefit from personalised care tailored to their needs, along with access to a wide range of services aimed at promoting overall well-being.
The focus is on delivering the highest standards of care while offering an atmosphere of comfort and enjoyment.
Laurence Geller, Chief Executive of Loveday, shared his excitement to The London Property News, “Loveday Belgravia is setting a new benchmark for success. Our strategic partnership with Amazon Property has not only achieved what we set out to do but has exceeded our expectations. This partnership underscores the power of a shared vision and innovation. At Loveday, we are committed to providing the highest standards of personalised senior care, integrating top-tier medical support with a hospitality-first mindset.”
He continues, “This is not just a care home, it’s an extension of a life well-lived. Belgravia’s ethos centres around enriching experiences, ensuring that every member feels valued and inspired to continue their personal journey.”
Charles Gourgey, Chief Executive at Amazon Property, emphasises the importance of the development, saying: “Amazon Property is proud to announce the completion of an iconic, state-of-the-art care home next to the world-renowned Chelsea Barracks. Drawing on our 25 years of expertise in developing prime residential properties, we have crafted a facility that seamlessly blends exceptional design with cutting-edge care. This new building offers unparalleled comfort, safety, and support for residents, reflecting our commitment to quality and innovation.”
He adds, “We are thrilled to contribute to the community with a building we are truly proud of, enhancing the lives of those who will choose to live there.”
As Loveday Belgravia prepares for its grand opening, it’s clear that this new residence will set a high standard for luxury senior care in London.
The innovative design, exceptional amenities, and comprehensive care services will ensure that residents enjoy the highest quality of life.
This exciting development promises to redefine what it means to live well in one of the world’s most sought-after locations.
With its unique blend of tradition and modernity, Loveday Belgravia is poised to become one of the most prestigious addresses for seniors in London
It offers an environment where wellbeing, luxury, and care converge, setting the stage for a new era in senior living.