Tom Brown of Ingenious shares the 5 key property investing trends to watch in 2025

Tom Brown, Managing Director of Real Estate at Ingenious
Credit: Tom Brown, Managing Director of Real Estate at Ingenious

As 2025 approaches, the UK real estate market faces an increasingly complex environment. Investors must consider factors like political uncertainties, shifting rental demand, and economic pressures on borrowing costs.

As if 2024 wasn’t turbulent enough, next year we could see further changes, but understanding the key trends and challenges will be critical for success in the property market.

Tom Brown , Managing Director of Real Estate at Ingenious, shares his insights on the five areas to watch in the coming year.

1. Political uncertainty and real estate risks

Uncertainty around global leadership changes, particularly in the United States, and the ongoing impact of the UK’s post-Brexit relationship with the European Union continue to shape the market’s outlook.

Challenges such as trade deals, tariffs, and the potential for economic isolation could undermine investor confidence and disrupt transaction volumes.

For property investors and developers, navigating these uncertainties requires a more cautious and adaptable approach.

Tom Brown says, “In such a volatile political climate, long-term planning becomes increasingly complex. Investors will need to develop flexible strategies to mitigate risks and adjust to potential shifts in policy.”

2. A stronger rental market

With homeownership increasingly difficult for many, the UK rental market is expected to maintain strong momentum in 2025.

The end of government schemes like Help to Buy, coupled with high mortgage rates and inflation, has left first-time buyers struggling to enter the market.

As a result, rental demand, particularly in urban areas, is expected to rise, leading to further increases in residential rents.

Tom Brown adds, “The tightening of tax frameworks and regulatory pressures on buy-to-let investors has reduced rental supply, which in turn drives up prices. This environment underscores the growing importance of Build-to-Rent developments, which are designed to cater to long-term renters and provide stable, attractive returns for investors.”

3. Interest rates and borrowing challenges

Interest rates will remain a significant driver for the real estate market in 2025.

Although there is some expectation of gradual reductions, borrowing costs will remain higher than pre-pandemic levels due to ongoing global economic pressures, including high debt levels and inflation concerns.

For homebuyers, developers, and the buy-to-sell market, the continued challenges in accessing affordable financing will put strain on large-scale investments.

“For homebuyers and developers alike, high borrowing costs will persist, making it harder to secure affordable financing,” explains Brown. “The higher cost of capital could dampen demand in the property market, particularly for those looking to make significant investments or purchases.”

4. Inflation and construction challenges

The construction industry faces ongoing difficulties due to high inflation, despite anticipated base rate reductions.

Rising material and labour costs have already strained smaller contractors, and a resurgence of inflation could lead to further financial stress.

The stricter regulatory environment under the Building Safety Act adds to the cost and complexity of projects, with potential delays in timelines and additional burdens on contractors.

“Rising construction costs, along with regulatory pressures, make it challenging for developers to deliver projects on time and within budget,” says Tom Brown. “This may lead to delays in supply, which could further exacerbate housing shortages, particularly in high-demand areas.”

5. The rise of co-living spaces

Co-Living spaces are becoming increasingly popular in dense urban areas like London, appealing especially to young professionals seeking flexible, affordable living arrangements.

These modern spaces offer more than just accommodation—they provide a lifestyle, with shared amenities and communal environments that foster a sense of community.

Investors are beginning to recognise the long-term growth potential of the Co-Living sector, with its alignment to broader trends towards affordability and flexible living.

“Co-Living is poised to complement traditional rental models, offering a dynamic and cost-effective solution to the housing market in 2025 and beyond,” Brown explains. “As housing costs remain high, Co-Living will play an essential role in meeting the needs of younger, mobile populations.”

The UK real estate market in 2025 is set to face a complex and changing landscape. Political uncertainties, shifting rental dynamics, interest rate pressures, and construction challenges all contribute to an environment that requires investors to be strategic and adaptable.

At the same time, emerging trends like Co-Living offer new opportunities for growth and innovation.

As Tom Brown emphasises, “In an environment defined by volatility, resilience and strategic foresight will be the keys to success. Investors who can adapt to these trends and embrace new models will be well-positioned to capitalise on the opportunities that 2025 presents.”

With these developments in mind, the ability to navigate market shifts and identify emerging trends will be crucial for success in the evolving UK real estate market.


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